Privacy Policy

Last updated: 9 September 2026

Softrader Ltd (“Softrader”, “we”, “us”) respects your privacy. This policy explains what information we collect when you visit softrader.com, how we use it, and your rights.

Who we are

Softrader Ltd
Suite 2, St Mary’s Court, Carleton Forehoe, Norfolk, NR9 4AL
Telephone: 01603 399998
Email: information@softrader.com

Softrader Ltd is the data controller for any personal data collected through this website.

What we collect

This website has no contact forms, user accounts or comment facilities. We collect very little information about visitors.

Information you give us. If you contact us by telephone, email or post, we keep the details you provide (such as your name, company, email address and telephone number) and the content of your message so that we can reply and, where relevant, arrange a demonstration or follow up your enquiry.

Information collected automatically. Like most websites, our hosting server records standard technical information about each visit, such as your IP address, browser type, the pages you view and the date and time of your visit. With your consent, we also use two analytics services: Google Analytics, to understand how visitors use the site and how people find us, and WhoIsVisiting, which uses the visitor’s IP address to identify the organisation (not the individual) a visit came from. Neither runs unless you accept analytics cookies in the banner shown on your first visit.

Cookies

When you first visit, a banner asks whether you accept analytics cookies. We use:

• Essential cookies set by the website software (WordPress), including one that remembers your cookie choice. These are needed for the site to work correctly and are always on.
• Analytics cookies (Google Analytics and WhoIsVisiting), only if you choose Accept. These help us understand how the site is used. You can opt out of Google Analytics separately at tools.google.com/dlpage/gaoptout.

You can change your choice at any time using the Cookie settings link at the bottom of any page, and you can block or delete cookies through your browser settings. The site will continue to work if you do.

Third-party services

Some pages load content from other providers, which may set their own cookies or record your IP address:

• Google Analytics (visitor statistics, only with consent)
• WhoIsVisiting (identifies visiting organisations from IP address, only with consent)
• Google Fonts (the typeface used on the site)
• Google Maps and Google reCAPTCHA (loaded on our contact page)
• OpenStreetMap (the map showing our office location)
• LinkedIn (a link to our company page; nothing is loaded from LinkedIn unless you follow the link)

Each of these providers has its own privacy policy, which we encourage you to read.

How we use your information

We use the information we collect to:

• respond to your enquiries and provide information about our products and services;
• arrange and deliver demonstrations you have requested;
• maintain, secure and improve this website;
• keep records required by law.

Our legal basis for this is our legitimate interest in running our business and responding to people who contact us. We do not sell or rent your personal data to anyone.

Sharing your information

We do not share your personal data with third parties except:

• with service providers who help us run the website (such as our hosting provider and the third-party services listed above);
• where we are required to do so by law.

How long we keep it

We keep enquiry correspondence for as long as needed to deal with your enquiry and any resulting business relationship. Server logs and analytics data are retained for a limited period for security and reporting purposes and are then deleted or anonymised.

Your rights

Under UK data protection law you have the right to:

• ask for a copy of the personal data we hold about you;
• ask us to correct or delete it;
• object to or restrict how we use it;
• complain to the Information Commissioner’s Office (ICO) at ico.org.uk if you are unhappy with how we handle your data.

To exercise any of these rights, contact us at information@softrader.com or write to the address above.

Links to other websites

This website contains links to other websites. We are not responsible for the privacy practices or content of those sites.

Changes to this policy

We may update this policy from time to time. The latest version will always be published on this page, with the date it was last updated shown at the top.